Recreation, Event, and Tourism Businesses: Start-Up and Sustainable Operations uncovers the keys to business success in the commercial recreation and tourism sector. The book provides both explanatory industry models and a practical overview of the recreation, event, and tourism (RET) field. Readers will find discussions of the business planning process and industry-specific concepts and content that link to the core principles of the RET field. They'll explore contemporary operations and management practices while discovering the diverse career opportunities currently available.
The book also presents new professionals and potential business owners with clear directions for developing and writing a business plan. The book's business profiles and case studies serve as examples to follow when working on the plan and help readers gain insight into how businesses are planned, started, and funded.
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